Technical SEO: the foundation of your Google success.
Content and links only work if Google can crawl, index, and evaluate your website flawlessly. Ploko solves all technical bottlenecks — from Core Web Vitals to structured data.
- ✓ Core Web Vitals & page speed
- ✓ Structured data & schema.org
- ✓ Solving crawl and indexation problems
- ✓ Sitemap, canonicals & robots.txt
The invisible motor behind your rankings.
Technical SEO is the foundation of everything. If Google cannot crawl or index your website correctly, even the most beautiful content is of no value whatsoever. Many websites miss opportunities because fundamental technical problems go unnoticed.
At Ploko, we always start with a thorough technical audit. This allows us to build on a solid foundation before proceeding with content and link building.
Request a free audit →Crawlability
Google must be able to find and visit every relevant page. We remove crawl blocks and optimize the crawl budget.
Indexability
Crawled pages must also be included in the index. We ensure that the right pages are indexable — and the wrong ones are not.
Page speed
Core Web Vitals are official ranking factors. We optimize LCP, INP, and CLS so that you score quickly and consistently.
Structured data
Schema.org markup helps Google understand the context of your content and can lead to rich results with a higher CTR.
Everything about technical SEO includes
A complete technical SEO process covers all layers of your website infrastructure. Nothing is overlooked.
core web vitals
LCP, INP, and CLS optimization. We analyze, prioritize, and resolve performance bottlenecks for a green score in Google Search Console.
- Largest Contentful Paint (LCP) < 2.5s
- Interaction to Next Paint (INP) < 200ms
- Cumulative Layout Shift (CLS) < 0.1
- Eliminate render-blocking resources
Structured Data & Schema
Implementation of schema.org markup for rich results: FAQ, breadcrumbs, products, reviews, events, and more — all compliant with Google guidelines.
- FAQ, How-To & Article schema
- Product & Review markup
- Local Business & Organization
- Validation via Rich Results Test
Crawl & Indexation
We analyze how Google crawls your website, detect crawl blocks, and ensure that the right pages are indexed.
- Robots.txt optimization
- Crawl budget management
- Log file analysis
- Solving index coverage problems
Sitemap & Architecture
A well-structured sitemap and clear URL architecture help Google prioritize and find the most valuable pages.
- Create & submit XML sitemap
- Optimize URL structure
- Improve internal link structure
- Reduce page depth
Canonicalization & Duplicates
Duplicate content confuses Google and dilutes your authority. We correctly implement canonical tags, 301 redirects, and hreflang.
- Canonical tag implementation
- Duplicate content detection
- 301/302 redirect mapping
- Multilingual Hreflang
HTTPS & Security
HTTPS is a ranking factor and a requirement for user trust. We check your SSL configuration and resolve mixed content issues.
- SSL certificate verification
- Mixed content issues
- HSTS implementation
- Optimize security headers
Google's official page speed metrics.
Since 2021, Core Web Vitals have been official ranking factors. A poor score costs you positions — even with excellent content.
Largest Contentful Paint
Measure how quickly the largest visible element loads. Slow LCP = visitors drop off before the page has loaded.
- Optimize images (WebP/AVIF)
- Improve server response time
- Eliminate render-blocking CSS/JS
- Implementing CDN & caching
Interaction to Next Paint
Measure your page's response time to user actions. A slow INP makes your website feel slow, even if the load time is fine.
- Optimize & split JavaScript
- Restrict third-party scripts
- Identifying and solving long tasks
- Optimizing event handlers
Cumulative Layout Shift
Measure visual stability: do elements jump unexpectedly? A high CLS is frustrating for visitors and is penalized by Google.
- Define image & video dimensions
- Reserve advertising slots
- Preload web fonts
- Limit animations to transform/opacity
From technical audit to flawless website.
A structured process that leaves nothing to chance. From the first crawl to continuous monitoring.
Full technical audit
We crawl your entire website with professional tools (Screaming Frog, Ahrefs, Search Console). Every technical issue is documented with an impact score.
Impact priority plan
Not every problem is equally urgent. We sort findings by impact × feasibility and create a clear implementation plan with a time estimate per task.
Implementation & fixes
We implement the technical improvements — directly or together with your development team. Every change is documented and communicated.
Verification & testing
After every adjustment, we verify the result in Search Console, PageSpeed Insights, and crawl tools. No assumptions — only proof.
Continuous monitoring
Websites change constantly. We monitor their technical health monthly and address new issues immediately before they impact your rankings.
Do you want to know the technical status of your website?
Request a free technical SEO scan. We analyze Core Web Vitals, crawlability, structured data, and more — and send you a report with the key areas for improvement.
What technical SEO delivers.
After a technical SEO project, our clients see these improvements within the first 3 months on average.
What changes after Technical SEO?
A concrete overview of the most impactful improvements we are implementing.
All about technical SEO.
Technical SEO encompasses all optimizations to your website's infrastructure that help Google crawl, index, and rank your site better. Think of loading speed, Core Web Vitals, HTTPS, structured data, sitemap.xml, robots.txt, canonicalization, and internal link structure. It is the foundation upon which all other SEO work rests.
Core Web Vitals (LCP, INP, and CLS) are official Google ranking factors. They measure the loading speed, interactivity, and visual stability of your website. A poor score means that Google may rank your page lower, even if the content is excellent. Furthermore, good Core Web Vitals ensure a better user experience and a higher conversion rate.
A thorough technical SEO audit by Ploko takes an average of 5 to 10 working days, depending on the size and complexity of your website. You will receive a detailed report with priorities, recommendations, and an implementation plan.
Structured data (schema.org markup) helps Google understand what your page is about. This can lead to rich results in the search results: stars, prices, FAQ accordions, or product snippets. Rich results significantly increase the click-through rate (CTR), sometimes by 20–30%.
The costs for technical SEO at Ploko depend on the scope of the audit and the required implementations. A one-off technical audit starts from €495. Ongoing technical SEO management starts from €250 per month. We always discuss the situation first and send a tailored quote.
Absolutely. Technical SEO and content optimization reinforce each other. Ploko also offers full SEO management, where the technical foundation, content strategy, and link building are handled integrally. Check out our outsource SEO service for the complete package.
Hiring a technical SEO agency: when and why?
A Technical SEO Specialist Engaging us makes sense as soon as you notice that your website isn't ranking well, despite good content. Or when you launch a new website and want to set everything up correctly right away. Or after a redesign where rankings have dropped.
technical SEO is the basis of every successful SEO strategy. Without a solid technical foundation, you waste budget on content and link building that does not fully pay off. Google rewards websites that are fast, safe, and easy to crawl.
Ploko combines in-depth technical knowledge with a practical approach. We not only speak the language of the developer, but also translate technical findings into understandable Dutch for you as an entrepreneur.
Request a free technical SEO scan →Technical SEO checklist: what do we check?
A complete technical SEO audit from Ploko covers all these components:
- ✓ Core Web Vitals: LCP, INP & CLS measurement and optimization
- ✓ Crawlability: robots.txt, crawl budget, crawl errors
- ✓ Indexability: index coverage, noindex-tags, page depth
- ✓ URL structure & canonicalization: duplicates, redirects, canonical tags
- ✓ Structured data: schema.org implementation & validation
- ✓ Internal link structure & broken links
- ✓ Mobile usability & responsive design
- ✓ HTTPS, SSL & mixed content
- ✓ Sitemap XML correctness & submission
- ✓ Hreflang for international sites
Do you also want to work on content and link building? Then also check out outsource SEO or our SEO agency service for a complete overview.
Start with technical SEO that really makes a difference.
Request a free, no-obligation technical SEO scan. We analyze your website and send you a concrete report with the key areas for improvement. No sales pitches — just honest technical advice.