Local SEO: top Google in your region.
Customers in your city search for what you offer - but find your competitor. Ploko ensures that your business is dominantly visible in local search results, Google Maps and the Local Pack.
- ✓ Google Company Profile & Local Pack
- ✓ Google Maps optimisation
- ✓ Local keywords & landing pages
- ✓ NAP consistency & reviews
Being found by customers around the corner.
For local searches - "plumber amsterdam", "restaurant rotterdam" or "hairdresser den haag" - Google displays a special Local Pack above the organic results. Three businesses, one map, direct reach. More than 44% of all clicks goes to these three positions.
Local SEO gets your business out there. Not by luck, but by systematic optimisation of your Google Company Profile, your website and all the external signals Google uses to determine local authority.
Free local SEO scan →Everything for local dominance.
From Google Company Profile to local landing pages - a complete package that lets you dominate the Local Pack.
Google Company Profile Optimisation
Your Google Company Profile (GBP) is the most important ranking factor for local SEO. We fully optimise each component for maximum visibility.
- Setting categories & attributes
- Company description with local keywords
- Optimising photos & videos
- Track Q&A and posts
Review Strategy & Reputation Management
Reviews are a direct ranking factor as well as a conversion booster. We implement an active review strategy and respond professionally to all feedback.
- Setting up review collection strategy
- Reaction templates for reviews
- Handling negative reviews professionally
- Implementing review schema markup
Local Landing Pages
Active in multiple cities or regions? We build unique, SEO-optimised landing pages per location - no duplicate content, but true local value.
- City- & region-specific content
- Local keywords integrated
- LocalBusiness schedule markup
- Internal link structure by region
NAP consistency & Citations
Inconsistent business data hurts your local ranking. We map all your listings and ensure complete consistency across all platforms.
- NAP audit on all platforms
- Correcting errors (old address, spelling)
- Building new citations
- Industry-specific directories
Local Keyword Strategy
We research which local searches customers in your area use and build a content strategy that makes you findable on all those terms.
- Local keyword research
- Competitive analysis by region
- Near me search optimisation
- Search intent mapping by city
Local On-Page SEO
We optimise your existing pages for local keywords: from title tags to LocalBusiness schema and internal linking to local content.
- Title & meta-description with city/region
- Implementing LocalBusiness scheme
- Hreflang at multiple regions
- Local internal link structure
The three ranking factors which Google uses.
Google combines three signal groups to determine which businesses appear in the Local Pack. Ploko optimises all three.
Google looks to see if your company profile and website match what the searcher wants. Correct categories, relevant keywords in your description and consistent industry information are crucial.
- ✓ Primary & secondary categories
- ✓ Keywords in GBP description
- ✓ Services & products in GBP
- ✓ Website keywords alignment
Google takes into account the physical distance between your location and the searcher. Although you cannot influence this, you can expand your reach through service area settings and local landing pages.
- ✓ Set service area correctly
- ✓ Landing pages per city
- ✓ Local citations by region
- ✓ Upload geo-tagged photos
Prominence measures how popular and trustworthy Google considers your business to be. Reviews, backlinks, mentions and your overall online presence largely determine this signal.
- ✓ Number & quality of reviews
- ✓ Building local backlinks
- ✓ Citations on authoritative sites
- ✓ GBP activity (posts, photos)
From local audit to Local Pack dominance.
A proven process that systematically takes your business to the top of local search results.
Local SEO audit
We fully analyse your current local visibility: Google Company Profile, existing rankings, NAP consistency, competitors in the Local Pack and missing opportunities.
Google Company Profile complete set up
We optimise your GBP from A to Z: the right categories, a keyword-rich description, professional photos, opening hours, Q&A and regular Google Posts.
Local on-page SEO & landing pages
We optimise your website for local keywords and, if necessary, build separate landing pages per city or region - with LocalBusiness schema, local content and internal linking.
Build citations & correct NAP
We map all existing citations, correct inconsistent NAP data and build new, quality citations on relevant directories and industry platforms.
Monitoring & continuous optimisation
We monitor your Local Pack positions, GBP performance (views, clicks, directions) and review score on a monthly basis. New opportunities are picked up immediately.
Want to know where you stand locally?
Request a free local SEO scan. We will analyse your Google Company Profile, Local Pack positions, NAP consistency and competitors - and send you a report with concrete areas for improvement.
Some local SEO delivers.
After a local SEO project, our clients see these improvements on average within the first 2 months.
What we concrete change.
A realistic representation of the improvements we typically achieve in local SEO projects.
All about local SEO.
Local SEO is optimising your online presence so that your business is found by people searching in your area. This includes optimising your Google Company Profile, local keywords, NAP consistency, local listings (citations) and collecting reviews. The goal is to be visible in the Local Pack and Google Maps.
The Google Local Pack is the block of three local businesses that Google displays above the organic search results for local searches. More than 44% of all clicks on local searches go to these three positions. Ploko optimises your presence specifically for these positions through Google Company Profile optimisation, reviews and local signals.
Local SEO delivers results faster than national SEO. The first improvements in Google Maps and the Local Pack are usually visible after 4 to 8 weeks. Stable top-3 positions in the Local Pack are achieved on average after 2 to 4 months, depending on the competition in your industry and region.
NAP stands for Name, Address and Phone Number. Google uses this business data to determine whether your business is trustworthy and legitimate. If your NAP details are different everywhere - different spelling, old address, old phone number - Google lowers your local ranking. Consistent NAP entries across all platforms are a fundamental part of local SEO.
Local SEO at Ploko starts from € 199 per month for a single-site business. The price depends on the number of locations, the competition in your market and the desired regions. We always start with a free local SEO scan and send you a customised quote. No hidden costs.
Yes. Even without a physical shop, you can use local SEO if you serve customers in a particular service area - for example, as a plumber, painter, photographer or home visiting service provider. Using a Google Company Profile like "Service Area Business", you can still rank high in the cities and regions you serve, without including a shop address.
Engaging local SEO specialist: when and why?
A local SEO specialist switching on makes sense as soon as you notice that customers in your city or region are finding your competitor online better than you. Or if you are new to a market and want to be immediately visible locally. Or if you have several branches, each of which deserves its own local findability.
Local SEO is fundamentally different from national SEO. The Local Pack has its own algorithm, its own ranking factors and its own optimisation techniques. A generalist who "also does local SEO" achieves different results from a specialist who analyses and optimises local rankings on a daily basis.
At Ploko, we combine in-depth local SEO knowledge with a practical approach. We understand how Google ranks Local Pack, which signals carry the most weight and how you can improve those signals quickly and sustainably.
Request free local SEO scan →Local SEO checklist: what do we optimise?
A complete local SEO approach from Ploko covers all these components:
- ✓ Google Company Profile: completeness, categories, photos & posts
- ✓ Reviews: number, average rating & actively responding
- ✓ NAP consistency across all online platforms
- ✓ Local citations on relevant directories
- ✓ Local landing pages by city or region
- ✓ LocalBusiness schema markup on your website
- ✓ On-page optimisation with local keywords
- ✓ Local backlinks & partner listings
- ✓ Service Area Business institution (without shop address)
- ✓ Monthly reporting with Local Pack positions
Also want to work on technical optimisation or more content? Then check out technical SEO or our outsource SEO service for a complete overview.
Start with local SEO that puts you on top.
Request a free, no-obligation local SEO scan. We will analyse your Google Company Profile, Local Pack positions and local competitors - and send you a concrete report. No sales pitches, just honest local advice.