A link building strategy that builds rankings — doesn't count links.
From competitor gap analysis to phased roadmap: Ploko builds a strategy tailored to your target keywords, current link profile, and the competitors you want to overtake.
A complete link building step-by-step plan.
Link profile audit
We analyze your existing backlinks for DR, toxicity, anchor text distribution, and niche relevance. The result: a clear picture of your current position and the risks.
Competitive gap analysis
We compare your link profile with the top 5 competitors for your target keywords. Which sites link to them, not to you? That is the gap we address.
URL prioritization
Not every page needs the same number of links. We determine which URLs need to bring in the most link value for the fastest ranking effect.
Anchor text strategy
A healthy anchor text profile is a mix of branded, generic, and exact-match anchor texts. We calculate the ideal distribution based on your current profile and competitors.
Phased roadmap
We plan the link volume, pace, and link types per phase. A sudden spike in backlinks is a red flag for Google — controlled build-up is essential.
Measurement and adjustment
Every month, we review the ranking progress, the link profile, and the strategy. We make adjustments based on what the data shows — not on gut feeling.
Why a strategy before execution?
Many companies build links without a plan: a bit of guest blogging here, a directory there. The result is a disjointed distribution of anchor text, links on irrelevant sites, and rankings that barely move.
A strategy determines in advance how many links you need, of what type, on which URLs, and at what pace. That is the difference between building links and building rankings.
Request strategy →What do you deliver after the strategy?
- ✓ Full link profile audit report
- ✓ Competition gap per target keyword
- ✓ URL priority list + link objective per URL
- ✓ Anchor text strategy (division + do's and don'ts)
- ✓ Gefaseerde roadmap (maand 1—6)
- ✓ Recommendation for link types per phase
- ✓ Toxic link overview + disavow advice
All about link building strategy.
Related link building services.
Do you want to know how many links you need to rank?
We start with a free audit and give you a concrete answer based on your competitors — no vague advice.