“Super goede ervaring bij dit marketing bureau in Alphen aan den Rijn. Ze pakken al je feedback goed en de resultaten van online marketing waren na 2 maanden al duidelijk zichtbaar.”
Marketing Automation
Marketing automation that delivers more leads - without extra working hours.
From email sequences and lead nurturing to AI-driven campaigns: Ploko automates your marketing processes so that every lead gets the right message at the right time. Less manual work, more conversion.
- ✓ Follow-up leads automatically via e-mail & SMS
- ✓ Campaigns that optimise themselves with AI
- ✓ Integration with your existing CRM and tools
- ✓ AVG compliant and European hosted
Live
🎯
Trigger
New form completed
247 leads
📧
E-mail - direct
Welcome e-mail + free download
94% open
+3 days
🤖
AI - personalised
Behaviour-based follow-up mail
38% CTR
+7 days
💰
Conversion - offer
Personalised offer-driven
22% conv.
24/7
Active
-68%
Less manual work
What we automate
Marketing processes we fully automate.
From the first contact moment to the final conversion: we automate the entire customer journey so that no lead falls between the cracks.
📧
Email sequences
Automated email flows that warm up, inform and lead leads to conversion. Personalised based on behaviour and interest.
🎯
Lead nurturing & scoring
AI automatically assesses leads for readiness to buy. Warm leads go straight to sales; cold leads stay in the nurturing flow until they are ready.
📱
Social media automation
Schedule, publish and monitor content on autopilot. AI generates posts based on your brand style and publishes at the best times.
📈
Campaign optimisation
AI analyses your Google Ads, Meta and other campaigns and optimises budgets and bids continuously. More results from the same budget.
🔗
CRM integrations & workflows
Automatically synchronise leads and customer data between your website, e-mail platform and CRM. No more manual input, always up-to-date data.
📊
Reporting & insights
Automatic weekly reports with the KPIs that matter to you. No more hours in spreadsheets - AI picks up insights from all your channels.
Demonstrable result
Some marketing automation on average
-68%
Less manual work
In marketing processes
3×
Faster lead follow-up
From hours to seconds
+42%
Higher conversion
Through personalised flows
24/7
Active
No more missed leads
Our approach
From strategy to working automation in 4 steps.
We always start with a thorough analysis of your current marketing processes. This way, we automate what will save the most time and increase conversion.
01
🔍
Free strategy session
We map out your current marketing processes: where is time being lost, which leads are dropping out and what is the conversion potential of automation?
02
🗺️
Automation roadmap
We design the flows and workflows: what triggers, emails, ramifications and integrations are needed for a seamless, personalised customer journey.
03
⚙️
Construction & integration
We build the automations into your existing toolstack or recommend the best combination of tools. Integration with CRM, email platform and advertising channels included.
04
📊
Live, test & optimise
Flows go live and are continuously monitored and optimised based on open rates, click-through and conversion data. Monthly discussion of results and improvements.
Our platform
Marketing automation via app.ploko.co.uk
AI Marketing Automation Platform
Our platform combines email automation, lead scoring, AI content generation and ad management in one dashboard. Built specifically for SMEs and growing businesses looking to make marketing more efficient without a large team.
- ✓ Visual flow-builder for e-mail sequences
- ✓ AI-generated email texts based on your brand
- ✓ Behaviour-based lead scoring
- ✓ Linking with Google Ads, Meta and CRM
- ✓ Automatic reports and dashboards
📈
Customised marketing automation
Already have a CRM or email platform and want to use it smarter? We build customised automations in HubSpot, ActiveCampaign, Mailchimp or a platform of your choice. Including AI integrations and full links.
- ✓ Integration with existing tools
- ✓ HubSpot, ActiveCampaign, Mailchimp
- ✓ Custom workflows and triggers
- ✓ AI links via API
⚙️
For whom
Marketing automation is of interest to any type of business.
💼
Zzp'ers & freelancers
- ✓ Following up leads automatically without wasting time
- ✓ Send quotes automatically after request
- ✓ Customer communication on autopilot
🏢
SMEs
- ✓ Unburden marketing team with AI
- ✓ Consistent lead nurturing across channels
- ✓ Reports without manual work
🛍️
webshops
- ✓ Abandoned shopping cart sequences
- ✓ Post-purchase upsell flows
- ✓ Customer retention through AI personalisation
🚀
Scale-ups
- ✓ Scaling without proportionately more staff
- ✓ Multi-channel automation in one platform
- ✓ Data-driven growth decisions
results
Some marketing automation your business concrete results.
⏱️
Hours per week back
Repetitive marketing tasks are completely taken over. More time for strategy and customer contact that really matters.
⚡
Leads never missed
Every lead is picked up within seconds, even at night and on weekends. Speed is the difference between winning and losing.
🎯
Higher e-mail conversion
Behaviour-based personalised sequences structurally outperform manual bulk mailings. Average +42% conversion.
📈
More efficient ads
AI links leads to the campaigns that converted them. So you know exactly which ad budget is paying off and where to scale.
🤝
Better customer experience
Customers receive relevant communication at the right time. More satisfaction, higher retention and more repeat purchases.
🔒
Secure and AVG-friendly marketing automation.
Marketing automation processes customer data. We build all systems with privacy in mind - so you are never at risk of fines or data breaches.
- ✓ AVG / GDPR compliant by design
- ✓ European data storage, no transfer outside EU
- ✓ Unsubscription management and consent registration
- ✓ Transparent data processing agreements
Marketing automation for Dutch companies
Marketing automation (aka marketing automation) is the use of software and AI to perform recurring marketing processes automatically. Think of email sequences that warm up leads, lead scoring that sends sales-ready leads to sales, or campaigns that optimise themselves based on conversion data.
The power of marketing automation is in personalisation at scale: every lead or customer receives the right message, via the right channel, at the right time - with no manual work required. This increases conversion structurally and saves an average of 5-10 hours per week on marketing tasks.
At Ploko, we combine our own AI marketing automation platform (app.ploko.nl) with customised integrations into existing tools such as HubSpot, ActiveCampaign and Mailchimp. We work for sole traders, SMEs and scale-ups throughout the Netherlands - always AVG-compliant and with European data storage.
What we automate
- ✓ E-mail sequences & nurturing
- ✓ Lead scoring & qualification
- ✓ Social media planning
- ✓ Campaign optimisation
- ✓ CRM synchronisation
- ✓ Abandoned shopping cart flows
- ✓ Post-purchase sequences
- ✓ Automatic reporting
- ✓ AI content generation
Frequently asked questions
Frequently asked questions about marketing automation.
Marketing automation is the use of software and AI to perform marketing processes automatically: sending e-mails at the right time, following up leads, optimising campaigns and planning content. This way, you reach more people with less manual work and ensure consistent communication throughout the customer journey.
Almost all recurring marketing tasks can be automated: e-mail sequences, lead nurturing, social media posts, advertising campaigns, lead scoring, CRM updates and reporting. Ploko first maps out which processes in your specific situation will save the most time and increase conversion.
Online marketing outsourcing at Ploko usually costs between €500 and €3,000 per month, depending on the channels, desired reach and complexity. Additionally, there may be an advertising budget for Google Ads or social media. We always work with a tailor-made proposal after a free strategy discussion.
Yes. Especially smaller companies without a large marketing team benefit enormously from automation. An email sequence that automatically follows up leads works 24/7 without additional staff. Even a simple welcome email + follow-up sequence can increase conversion significantly. The investment pays for itself quickly.
Simple email sequences and lead nurturing flows are typically live within 2 to 4 weeks. More complex multi-channel automations with CRM integrations take 4 to 8 weeks. We always start with a strategy session to determine priorities, so you see results as soon as possible.
Yes. We build integrations with existing CRM systems, email platforms, advertising platforms and web shops. Common links include HubSpot, Mailchimp, ActiveCampaign, WooCommerce, Shopify and Google Ads. Do you have a less common system? We look at what is possible via API links.
Marketing Automation
Ready to market on automatic pilot put?
Schedule a free strategy meeting. We will map out which marketing processes you can automate and what that will yield in concrete terms - with no obligations.
✓
Free conversation
✓
AVG-compliant
✓
Response within 24 hours
✓
Dutch team