How much time does on-page SEO optimization take?

Depending on the size of your site, an initial optimization takes a few hours to days, followed by monthly maintenance of 1 to 4 hours.

What is the difference between on-page and off-page SEO?

On-page SEO is done on your own site (content, technical aspects, structure), while off-page SEO revolves around external signals such as backlinks.

Do I need technical knowledge for on-page SEO?

Basic knowledge of your CMS and SEO principles is sufficient. Technical aspects are important, but you can apply many optimizations without programming knowledge.

What if my website is outdated?

Start by updating content, meta tags, and structure. Major technical backlogs sometimes require a newer site or CMS update.

Can I automate on-page SEO?

Partly: tools like Yoast SEO or AI-assisted checkers can take a lot of work off your hands, but final checking remains necessary.

On-page SEO: what is it and how do you apply it?

Introductie

Many SMEs miss opportunities because their website is not technically or content-wise well-structured for search engines. On-page SEO ensures that Google understands and values your content. Typical mistakes include poor meta tags, cluttered headers, or unclear internal links. With targeted optimization, you will see not only better positions in Google but also improved customer experience and conversion. Discover immediately how to score at the page level!

What is On-Page SEO?

On-page SEO is the process of optimizing all visible and technical elements on a webpage to be found more easily in search engines. This includes content, meta tags, headers, images, and internal links. Unlike off-page SEO, which revolves around external factors such as backlinks, on-page SEO focuses entirely on aspects you can influence on your website. The goal is both better rankings and user-friendliness.

Kort samengevat

On-page SEO encompasses all optimizations on your webpage itself, such as content, meta tags, and internal links.

Voordelen

More relevant visitors
Good on-page SEO attracts visitors who are actually interested in your offer.
Better user experience
A clear structure, fast loading times, and relevant content keep visitors engaged longer.
Higher rankings in Google
Strategic optimization of titles, meta tags, and content leads to better positions in search results.
Increased local visibility
Specific optimization for local search terms helps SMEs be found more easily locally.

Nadelen / Beperkingen

Time-consuming for small teams
Good on-page SEO takes time, especially if you have few people or resources.
Results are not immediately visible
It can take weeks to months before you notice the impact of optimizations.
Requires up-to-date SEO knowledge
Rules and best practices change continuously. Keeping up is essential for continued success.

Voorbeelden

Local baker optimizes meta tags
A baker in Amersfoort adjusts his meta title and description to 'fresh bread Amersfoort' for better findability in local search queries.
Service provider improves internal link structure
An installation company links to its services pages in blogs so that customers can easily click through and Google understands the structure.
Webshop optimizes product pages
A clothing store fills in unique descriptions and image alt texts for each product, causing products to be displayed more frequently in Google Shopping and search results.

Stap-voor-stap

Conduct keyword research
Find out what your target audience is searching for using tools like Ubersuggest or Google Keyword Planner. Choose relevant, achievable keywords for each page.
Optimize title, meta and headers
Ensure that the focus keyword appears in the , meta description and at least one header (H1 or H2).</p> </div> </div> </li> <li class="kb-stap reveal reveal--delay-3"> <span class="kb-stap__nummer" aria-hidden="true">3</span> <div class="kb-stap__body"> <strong class="kb-stap__title">Write unique, valuable content</strong> <div class="kb-stap__text"><p>Provide concrete information that matches the search intent. Update outdated content regularly.</p> </div> </div> </li> <li class="kb-stap reveal reveal--delay-3"> <span class="kb-stap__nummer" aria-hidden="true">4</span> <div class="kb-stap__body"> <strong class="kb-stap__title">Improve the internal link structure</strong> <div class="kb-stap__text"><p>Link relevant pages together. Use descriptive anchor text, not 'click here'.</p> </div> </div> </li> <li class="kb-stap reveal reveal--delay-3"> <span class="kb-stap__nummer" aria-hidden="true">5</span> <div class="kb-stap__body"> <strong class="kb-stap__title">Check speed and mobile-friendliness</strong> <div class="kb-stap__text"><p>Measure load time with PageSpeed Insights and test your website on all devices. A fast, mobile-friendly site scores better immediately.</p> </div> </div> </li> </ol> </section>  <aside class="kb-mid-cta reveal" aria-label="Hulp nodig?" data-no-translation-aria-label=""> <div class="kb-mid-cta__inner"> <div class="kb-mid-cta__text"> <strong class="kb-mid-cta__title" data-no-translation="" data-trp-gettext="">Wil je dit laten uitvoeren?</strong> <p class="kb-mid-cta__sub" data-no-translation="" data-trp-gettext="">Ploko helpt jou met strategie, uitvoering en groei. Plan een gratis gesprek.</p> </div> <a href="https://ploko.nl/en/contact/" class="btn btn--primary btn--sm kb-mid-cta__btn"> Plan een gesprek <span class="btn__icon">→</span> </a> </div> </aside> <section id="kb-tools" class="kb-article__block reveal"> <h2 class="kb-article__heading" data-no-translation="" data-trp-gettext="">Tools</h2> <ul class="kb-tools" role="list"> <li class="kb-tool reveal reveal--delay-1"> <div class="kb-tool__header"> <strong class="kb-tool__naam">Ubersuggest</strong> <a href="https://neilpatel.com/ubersuggest/" class="kb-tool__link" target="_blank" rel="noopener noreferrer"> Bekijk → </a> </div> <div class="kb-tool__beschrijving"><p>Ideal for keyword research and competitor analysis. Targets both beginners and advanced SEOs.</p> </div> </li> <li class="kb-tool reveal reveal--delay-2"> <div class="kb-tool__header"> <strong class="kb-tool__naam">Yoast SEO</strong> <a href="https://yoast.com/seo-blog/" class="kb-tool__link" target="_blank" rel="noopener noreferrer"> Bekijk → </a> </div> <div class="kb-tool__beschrijving"><p>User-friendly WordPress plugin for optimizing titles, meta tags, internal links, and content on every page.</p> </div> </li> <li class="kb-tool reveal reveal--delay-3"> <div class="kb-tool__header"> <strong class="kb-tool__naam">Google PageSpeed Insights</strong> <a href="https://pagespeed.web.dev/" class="kb-tool__link" target="_blank" rel="noopener noreferrer"> Bekijk → </a> </div> <div class="kb-tool__beschrijving"><p>Free tool from Google for measuring and improving your site speed and mobile performance.</p> </div> </li> </ul> </section> <section id="kb-usecases" class="kb-article__block reveal"> <h2 class="kb-article__heading" data-no-translation="" data-trp-gettext="">Use cases</h2> <ul class="kb-cards kb-cards--usecases" role="list"> <li class="kb-card kb-card--usecase reveal reveal--delay-1"> <span class="kb-card__icon kb-card__icon--usecase" aria-hidden="true">💡</span> <div class="kb-card__body"> <strong class="kb-card__title">Optimizing pages for local search queries</strong> <div class="kb-card__text"><p>By adding local search terms and place names to your titles and content, you increase the chance of attracting visitors from your region.</p> </div> </div> </li> <li class="kb-card kb-card--usecase reveal reveal--delay-2"> <span class="kb-card__icon kb-card__icon--usecase" aria-hidden="true">💡</span> <div class="kb-card__body"> <strong class="kb-card__title">Strengthening informative blogs for more leads</strong> <div class="kb-card__text"><p>Optimize informative blogs with relevant keywords and a clear structure so that they rank higher and generate more leads.</p> </div> </div> </li> <li class="kb-card kb-card--usecase reveal reveal--delay-3"> <span class="kb-card__icon kb-card__icon--usecase" aria-hidden="true">💡</span> <div class="kb-card__body"> <strong class="kb-card__title">Restructuring website content</strong> <div class="kb-card__text"><p>By merging existing pages or making them align better, you improve both UX and SEO results.</p> </div> </div> </li> </ul> </section> <aside class="kb-expert-tip reveal" aria-label="Expert tip" data-no-translation-aria-label=""> <div class="kb-expert-tip__inner"> <span class="kb-expert-tip__badge" data-no-translation="" data-trp-gettext="">Expert tip</span> <div class="kb-expert-tip__tekst"><p>Optimize your best-performing pages first before tackling everything. Small improvements to popular pages often yield quick results in rankings and conversions.</p> </div> </div> </aside> <section id="kb-faq" class="kb-article__block reveal"> <h2 class="kb-article__heading" data-no-translation="" data-trp-gettext="">Veelgestelde vragen</h2> <div class="home-faq__wrap"> <div class="accordion" id="kbFaq"> <div class="accordion-item reveal reveal--delay-1"> <button class="accordion-item__trigger" aria-expanded="false" type="button"> <span>How much time does on-page SEO optimization take?</span> <span class="accordion-item__icon" aria-hidden="true">+</span> </button> <div class="accordion-item__content"> <div class="accordion-item__body"> <p>Depending on the size of your site, an initial optimization takes a few hours to days, followed by monthly maintenance of 1 to 4 hours.</p> </div> </div> </div> <div class="accordion-item reveal reveal--delay-2"> <button class="accordion-item__trigger" aria-expanded="false" type="button"> <span>What is the difference between on-page and off-page SEO?</span> <span class="accordion-item__icon" aria-hidden="true">+</span> </button> <div class="accordion-item__content"> <div class="accordion-item__body"> <p>On-page SEO is done on your own site (content, technical aspects, structure), while off-page SEO revolves around external signals such as backlinks.</p> </div> </div> </div> <div class="accordion-item reveal reveal--delay-3"> <button class="accordion-item__trigger" aria-expanded="false" type="button"> <span>Do I need technical knowledge for on-page SEO?</span> <span class="accordion-item__icon" aria-hidden="true">+</span> </button> <div class="accordion-item__content"> <div class="accordion-item__body"> <p>Basic knowledge of your CMS and SEO principles is sufficient. Technical aspects are important, but you can apply many optimizations without programming knowledge.</p> </div> </div> </div> <div class="accordion-item reveal reveal--delay-3"> <button class="accordion-item__trigger" aria-expanded="false" type="button"> <span>What if my website is outdated?</span> <span class="accordion-item__icon" aria-hidden="true">+</span> </button> <div class="accordion-item__content"> <div class="accordion-item__body"> <p>Start by updating content, meta tags, and structure. Major technical backlogs sometimes require a newer site or CMS update.</p> </div> </div> </div> <div class="accordion-item reveal reveal--delay-3"> <button class="accordion-item__trigger" aria-expanded="false" type="button"> <span>Can I automate on-page SEO?</span> <span class="accordion-item__icon" aria-hidden="true">+</span> </button> <div class="accordion-item__content"> <div class="accordion-item__body"> <p>Partly: tools like Yoast SEO or AI-assisted checkers can take a lot of work off your hands, but final checking remains necessary.</p> </div> </div> </div> </div> </div> </section> <aside id="kb-bronnen" class="kb-bronnen reveal" aria-label="Bronnen" data-no-translation-aria-label=""> <h3 class="kb-bronnen__title" data-no-translation="" data-trp-gettext="">Bronnen</h3> <ul class="kb-bronnen__list"> <li class="kb-bronnen__item"> <a href="https://developers.google.com/search/docs/fundamentals/seo-starter-guide" class="kb-bronnen__link" target="_blank" rel="noopener noreferrer nofollow">Google Search Central - SEO Starter Guide</a> </li> <li class="kb-bronnen__item"> <a href="https://ahrefs.com/blog/on-page-seo/" class="kb-bronnen__link" target="_blank" rel="noopener noreferrer nofollow">Ahrefs: On-Page SEO Best Practices</a> </li> </ul> </aside>  <aside class="kb-cta-inline reveal"> <div class="kb-cta-inline__card"> <span class="kb-cta-inline__icon" aria-hidden="true">🚀</span> <h3 class="kb-cta-inline__title"> Wil je dit ook voor jouw bedrijf? </h3> <p class="kb-cta-inline__text"> Plan een gratis strategiegesprek met Ploko en ontdek wat er mogelijk is voor jouw online groei. </p> <div class="kb-cta-inline__actions"> <a href="https://ploko.nl/en/contact/" class="btn btn--primary btn--lg kb-cta-inline__btn"> Plan een strategiegesprek <span class="btn__icon">→</span> </a> <a href="https://wa.me/31625683617" class="btn btn--ghost btn--md" target="_blank" rel="noopener noreferrer"> WhatsApp ons </a> </div> <ul class="kb-cta-inline__trust"> <li><span class="kb-cta-inline__check">✓</span> Gratis & vrijblijvend</li> <li><span class="kb-cta-inline__check">✓</span> Resultaat binnen 30 dagen</li> <li><span class="kb-cta-inline__check">✓</span> Nederlands team</li> </ul> </div> </aside>  <footer class="kb-author reveal"> <div class="kb-author__card"> <div class="kb-author__avatars"> <img data-src="https://ploko.nl/wp-content/uploads/2026/03/giovanni-pira-portrait-professional.webp" alt="Giovanni Pira" class="kb-author__avatar lazyload" width="56" height="56" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 56px; --smush-placeholder-aspect-ratio: 56/56;"> <img data-src="https://ploko.nl/wp-content/uploads/2026/03/Erik-Plomp-Ploko.webp" alt="Erik Plomp" class="kb-author__avatar kb-author__avatar--overlap lazyload" width="56" height="56" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 56px; --smush-placeholder-aspect-ratio: 56/56;"> </div> <div class="kb-author__info"> <p class="kb-author__name">Geschreven door het <strong>Ploko team</strong></p> <p class="kb-author__bio" data-no-translation="" data-trp-gettext="">Dit artikel is geschreven door het team van Giovanni Pira en Erik Plomp — oprichters van Ploko. Wij combineren e-commerce, AI en online marketing tot strategieën die écht resultaat opleveren voor ondernemers.</p> </div> </div> </footer> </div> </article>  <aside class="kb-single__sidebar" aria-label="Inhoud en acties" data-no-translation-aria-label=""> <div class="kb-sidebar js-kb-sidebar-sticky"> <a href="https://ploko.nl/en/kennisbank/" class="kb-sidebar__back"> <span class="kb-sidebar__back-icon" aria-hidden="true">←</span> Terug naar kennisbank </a> <nav class="kb-sidebar__toc" aria-label="Inhoudsopgave" data-no-translation-aria-label=""> <h3 class="kb-sidebar__toc-title" data-no-translation="" data-trp-gettext="">Inhoud</h3> <ul class="kb-sidebar__toc-list"> <li><a href="#kb-intro" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Introductie</a></li> <li><a href="#kb-definitie" class="kb-sidebar__toc-link">What is On-Page SEO?</a></li> <li><a href="#kb-snippet" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Kort samengevat</a></li> <li><a href="#kb-voordelen" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Voordelen</a></li> <li><a href="#kb-nadelen" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Nadelen</a></li> <li><a href="#kb-voorbeelden" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Voorbeelden</a></li> <li><a href="#kb-stappen" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Stap-voor-stap</a></li> <li><a href="#kb-tools" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Tools</a></li> <li><a href="#kb-usecases" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Use cases</a></li> <li><a href="#kb-faq" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">FAQ</a></li> <li><a href="#kb-bronnen" class="kb-sidebar__toc-link" data-no-translation="" data-trp-gettext="">Bronnen</a></li> </ul> </nav> <div class="kb-sidebar__intern"> <h3 class="kb-sidebar__intern-title" data-no-translation="" data-trp-gettext="">Meer lezen</h3> <ul class="kb-sidebar__intern-list"> <li><a href="https://ploko.nl/en/knowledge-base/search-engine-optimization-seo/" class="kb-sidebar__intern-link">Search Engine Optimization (SEO): Complete explanation</a></li> <li><a href="https://ploko.nl/en/knowledge-base/technical-seo/" class="kb-sidebar__intern-link">Technical SEO: Technical basis for search engine optimization</a></li> <li><a href="https://ploko.nl/en/knowledge-base/internal-linking/" class="kb-sidebar__intern-link">Internal linking: Easier to find with smart internal links</a></li> </ul> </div> <div class="kb-sidebar__cta"> <p class="kb-sidebar__cta-title" data-no-translation="" data-trp-gettext="">Hulp nodig?</p> <p class="kb-sidebar__cta-text" data-no-translation="" data-trp-gettext="">Plan een gratis strategiegesprek of bekijk onze diensten.</p> <a href="https://ploko.nl/en/contact/" class="btn btn--primary btn--sm kb-sidebar__cta-btn"> Contact <span class="btn__icon">→</span> </a> </div> <div class="kb-sidebar__share"> <span class="kb-sidebar__share-label" data-no-translation="" data-trp-gettext="">Deel</span> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fploko.nl%2Fen%2Fknowledge-base%2Fseo%2Fon-page-seo%2F" class="kb-sidebar__share-btn" target="_blank" rel="noopener noreferrer" aria-label="Deel op LinkedIn" data-no-translation-aria-label="">LinkedIn</a> <a href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fploko.nl%2Fen%2Fknowledge-base%2Fseo%2Fon-page-seo%2F&text=%3Ctrp-post-container%20data-trp-post-id%3D%2731059%27%3EOn-page%20SEO%3A%20wat%20is%20het%20en%20hoe%20pas%20je%20het%20toe%3F%3C%2Ftrp-post-container%3E" class="kb-sidebar__share-btn" target="_blank" rel="noopener noreferrer" aria-label="Deel op X" data-no-translation-aria-label="">X</a> </div> </div> </aside> </div> </div> </div>  <section class="kb-related"> <div class="kb-single__container kb-single__container--wide"> <header class="kb-related__header"> <p class="kb-related__label" data-no-translation="" data-trp-gettext="">Meer lezen</p> <h2 class="kb-related__title">Gerelateerde <span class="kb-related__title-accent" data-no-translation="" data-trp-gettext="">kennisbank artikelen</span></h2> </header> <ul class="kb-related__grid"> <li class="kb-related__item reveal reveal--delay-1"> <a href="https://ploko.nl/en/knowledge-base/data-analytics/computer-vision-ai/" class="kb-related-card"> <div class="kb-related-card__img-wrap kb-related-card__img-wrap--placeholder"> <span class="kb-related-card__placeholder" aria-hidden="true">📘</span> </div> <div class="kb-related-card__content"> <h3 class="kb-related-card__title">What is computer vision AI? Explanation and practical use for SMEs</h3> <time class="kb-related-card__date" datetime="2026-03-18T10:30:56+00:00">18 March 2026</time> </div> </a> </li> <li class="kb-related__item reveal reveal--delay-2"> <a href="https://ploko.nl/en/knowledge-base/data-analytics/recommendation-engine/" class="kb-related-card"> <div class="kb-related-card__img-wrap kb-related-card__img-wrap--placeholder"> <span class="kb-related-card__placeholder" aria-hidden="true">📘</span> </div> <div class="kb-related-card__content"> <h3 class="kb-related-card__title">What is a Recommendation Engine? Explanation & Opportunities for Dutch SMEs</h3> <time class="kb-related-card__date" datetime="2026-03-18T10:30:59+00:00">18 March 2026</time> </div> </a> </li> <li class="kb-related__item reveal reveal--delay-3"> <a href="https://ploko.nl/en/knowledge-base/online-advertising/digital-positioning/" class="kb-related-card"> <div class="kb-related-card__img-wrap"> <img width="768" height="768" data-src="https://ploko.nl/wp-content/uploads/2025/09/digitale-positionering-20250916-141307-768x768.png" class="kb-related-card__img wp-post-image lazyload" alt="Business illustration with a compass as a metaphor for Digital Positioning, in Ploko colors, without text or logo | Ploko.nl" decoding="async" data-srcset="https://ploko.nl/wp-content/uploads/2025/09/digitale-positionering-20250916-141307-768x768.png 768w, https://ploko.nl/wp-content/uploads/2025/09/digitale-positionering-20250916-141307-300x300.png 300w, https://ploko.nl/wp-content/uploads/2025/09/digitale-positionering-20250916-141307-150x150.png 150w, https://ploko.nl/wp-content/uploads/2025/09/digitale-positionering-20250916-141307.png 1024w" data-sizes="auto, (max-width: 768px) 100vw, 768px" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768/768;" /> </div> <div class="kb-related-card__content"> <h3 class="kb-related-card__title">Digital positioning: what is it and how does it work for SMEs?</h3> <time class="kb-related-card__date" datetime="2026-03-18T10:23:13+00:00">18 March 2026</time> </div> </a> </li> </ul> </div> </section>  <section class="kb-cta-final"> <div class="kb-cta-final__bg" aria-hidden="true"></div> <div class="kb-single__container kb-single__container--narrow"> <div class="kb-cta-final__inner reveal"> <p class="kb-cta-final__label" data-no-translation="" data-trp-gettext="">Klaar om te groeien?</p> <h2 class="kb-cta-final__title" data-no-translation="" data-trp-gettext="">Klaar om jouw online groei te versnellen?</h2> <p class="kb-cta-final__sub" data-no-translation="" data-trp-gettext="">Laat ons helpen met een website, marketingstrategie of AI-oplossing die echt werkt. Plan een gratis gesprek met ons team.</p> <div class="kb-cta-final__actions"> <a href="https://ploko.nl/en/contact/" class="btn btn--primary btn--xl"> Neem contact op <span class="btn__icon">→</span> </a> <a href="https://wa.me/31625683617" class="btn btn--white btn--lg" target="_blank" rel="noopener noreferrer" data-no-translation="" data-trp-gettext="">WhatsApp ons</a> </div> <ul class="kb-cta-final__trust" role="list"> <li><span class="kb-cta-final__check">✓</span> Geen verplichtingen</li> <li><span class="kb-cta-final__check">✓</span> Resultaat binnen 30 dagen</li> <li><span class="kb-cta-final__check">✓</span> 100% transparant</li> <li><span class="kb-cta-final__check">✓</span> Nederlands team</li> </ul> </div> </div> </section> </main> <script> (function () { /* ── Lees-voortgangsbalk ─────────────────────────────── */ var bar = document.getElementById('js-kb-progress'); var article = document.getElementById('js-kb-article'); if (bar && article) { function updateProgress() { var rect = article.getBoundingClientRect(); var total = article.offsetHeight - window.innerHeight; var done = Math.max(0, -rect.top); var pct = total > 0 ? Math.min(100, (done / total) * 100) : 0; bar.style.width = pct + '%'; } window.addEventListener('scroll', updateProgress, { passive: true }); updateProgress(); } /* ── Reveal on scroll ────────────────────────────────── */ var reveals = document.querySelectorAll('.kb-single .reveal'); if (reveals.length && typeof IntersectionObserver !== 'undefined') { var obs = new IntersectionObserver(function (entries) { entries.forEach(function (e) { if (e.isIntersecting) { e.target.classList.add('is-visible'); obs.unobserve(e.target); } }); }, { threshold: 0.08, rootMargin: '0px 0px -30px 0px' }); reveals.forEach(function (el) { obs.observe(el); }); } /* ── FAQ accordion (accordion-item pattern) ─── */ document.querySelectorAll('#kbFaq .accordion-item__trigger').forEach(function (btn) { btn.addEventListener('click', function () { var item = btn.closest('.accordion-item'); var open = btn.getAttribute('aria-expanded') === 'true'; /* close others */ document.querySelectorAll('#kbFaq .accordion-item').forEach(function(i) { i.querySelector('.accordion-item__trigger').setAttribute('aria-expanded', 'false'); i.classList.remove('is-open'); }); if (!open) { btn.setAttribute('aria-expanded', 'true'); item.classList.add('is-open'); } }); }); /* ── Sticky sidebar ──────────────────────────────────── */ var sidebar = document.querySelector('.js-kb-sidebar-sticky'); if (sidebar && window.matchMedia('(min-width: 1024px)').matches) { var headerH = parseInt(getComputedStyle(document.documentElement).getPropertyValue('--header-height') || '72', 10); sidebar.style.position = 'sticky'; sidebar.style.top = (headerH + 24) + 'px'; } /* ── TOC actieve sectie markeren ─────────────────────── */ var tocLinks = document.querySelectorAll('.kb-sidebar__toc-link'); if (tocLinks.length && typeof IntersectionObserver !== 'undefined') { var sections = Array.from(tocLinks).map(function (a) { return document.getElementById(a.getAttribute('href').replace('#','')); }).filter(Boolean); var tocObs = new IntersectionObserver(function (entries) { entries.forEach(function (e) { if (e.isIntersecting) { tocLinks.forEach(function (a) { a.classList.remove('is-active'); }); var active = document.querySelector('.kb-sidebar__toc-link[href="#' + e.target.id + '"]'); if (active) active.classList.add('is-active'); } }); }, { rootMargin: '-20% 0px -70% 0px' }); sections.forEach(function (s) { tocObs.observe(s); }); } })(); </script> <footer class="ploko-footer" role="contentinfo">  <div class="ploko-footer__cta-band"> <div class="container ploko-footer__cta-inner"> <div class="ploko-footer__cta-text"> <p class="ploko-footer__cta-label" data-no-translation="" data-trp-gettext="">Klaar om te groeien?</p> <h2 class="ploko-footer__cta-heading" data-no-translation="" data-trp-gettext="">Laat ons jouw marketing & tech regelen.</h2> </div> <div class="ploko-footer__cta-actions"> <a href="https://ploko.nl/en/contact/" class="ploko-footer__cta-btn"> Offerte aanvragen <span aria-hidden="true">→</span> </a> <a href="tel:31625683617" class="ploko-footer__cta-secondary"> <svg width="16" height="16" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07A19.5 19.5 0 0 1 4.69 12 19.79 19.79 0 0 1 1.58 3.47 2 2 0 0 1 3.55 1.25h3a2 2 0 0 1 2 1.72c.127.96.361 1.903.7 2.81a2 2 0 0 1-.45 2.11L7.91 8.82a16 16 0 0 0 6.29 6.29l1.84-1.84a2 2 0 0 1 2.11-.45c.907.339 1.85.573 2.81.7A2 2 0 0 1 22 16.92z"/></svg> Bel direct </a> </div> </div> </div>  <div class="ploko-footer__main"> <div class="container ploko-footer__grid">  <div class="ploko-footer__brand"> <a href="https://ploko.nl/en/" class="ploko-footer__logo"> <img data-src="https://ploko.nl/wp-content/uploads/2026/03/ploko-logo.png" alt="Ploko" height="36" width="auto" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" class="lazyload" style="--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600/800;"> </a> <p class="ploko-footer__tagline"> AI-gedreven marketing, webdesign en software voor ambitieuze bedrijven. </p>  <div class="ploko-footer__social"> <a href="https://www.instagram.com/ploko.nl/" class="ploko-footer__social-link" target="_blank" rel="noopener noreferrer" aria-label="Instagram"> <svg width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"><rect x="2" y="2" width="20" height="20" rx="5" ry="5"/><path d="M16 11.37A4 4 0 1 1 12.63 8 4 4 0 0 1 16 11.37z"/><line x1="17.5" y1="6.5" x2="17.51" y2="6.5"/></svg> </a> <a href="https://www.facebook.com/ploko.nl/" class="ploko-footer__social-link" target="_blank" rel="noopener noreferrer" aria-label="Facebook"> <svg width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"><path d="M18 2h-3a5 5 0 0 0-5 5v3H7v4h3v8h4v-8h3l1-4h-4V7a1 1 0 0 1 1-1h3z"/></svg> </a> <a href="https://nl.linkedin.com/company/ploko" class="ploko-footer__social-link" target="_blank" rel="noopener noreferrer" aria-label="LinkedIn"> <svg width="18" height="18" viewbox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round"><path d="M16 8a6 6 0 0 1 6 6v7h-4v-7a2 2 0 0 0-2-2 2 2 0 0 0-2 2v7h-4v-7a6 6 0 0 1 6-6z"/><rect x="2" y="9" width="4" height="12"/><circle cx="4" cy="4" r="2"/></svg> </a> </div>  <address class="ploko-footer__contact"> <div class="ploko-footer__contact-address"> H. Kamerlingh Onnesweg 5<br> 2408 AX Alphen aan den Rijn <br> <a href="tel:+3172251254" class="ploko-footer__contact-link">0172 251254</a> </div> <a href="mailto:support@ploko.nl" class="ploko-footer__contact-link"> support@ploko.nl </a> <p class="ploko-footer__ids"> <span>KVK 70407258</span> <span>BTW NL002139854B58</span> </p> </address>  <div class="ploko-footer__trust"> <a href="https://www.s-bb.nl/" target="_blank" rel="noopener noreferrer" class="ploko-footer__trust-link" aria-label="SBB Recognised Training Company — we train specialist professionals"> <img data-src="https://ploko.nl/wp-content/uploads/2026/03/erkend-leerbedrijf.webp" alt="SBB Recognised Training Company" class="ploko-footer__trust-img lazyload" width="120" height="auto" src="data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==" style="--smush-placeholder-width: 243px; --smush-placeholder-aspect-ratio: 243/207;"> </a> <p class="ploko-footer__trust-label" data-no-translation="" data-trp-gettext="">Wij leiden vakspecialisten op</p> </div> </div>  <div class="ploko-footer__col"> <h3 class="ploko-footer__col-title" data-no-translation="" data-trp-gettext="">Diensten</h3> <ul class="footer__links"><li id="menu-item-27329" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27329"><a href="https://ploko.nl/en/online-marketing-agency/">Online marketing agency</a></li><li id="menu-item-27330" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27330"><a href="https://ploko.nl/en/seo-agency/">SEO agency</a></li><li id="menu-item-27331" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27331"><a href="https://ploko.nl/en/google-ads-agency/">Google Ads agency</a></li><li id="menu-item-27332" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27332"><a href="https://ploko.nl/en/ai-solutions/">AI Solutions</a></li><li id="menu-item-27333" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27333"><a href="https://ploko.nl/en/web-design-agency/">Web design agency</a></li><li id="menu-item-27334" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-27334"><a href="https://ploko.nl/en/software-development/bespoke-software/">Custom software</a></li></ul> </div>  <div class="ploko-footer__col"> <h3 class="ploko-footer__col-title" data-no-translation="" data-trp-gettext="">Bedrijf</h3> <ul class="footer__links"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-62"><a href="https://ploko.nl/en/">home</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-66"><a href="https://ploko.nl/en/services/">Services</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-31276"><a href="https://ploko.nl/en/products/">Products</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-68"><a href="https://ploko.nl/en/about-us/">About us</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-65"><a href="https://ploko.nl/en/contact/">Contact</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-123"><a href="#">Knowledge & inspiration</a></li></ul> </div>  <div class="ploko-footer__col"> <h3 class="ploko-footer__col-title" data-no-translation="" data-trp-gettext="">Producten</h3> <ul class="footer__links"><li id="menu-item-31270" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-31270"><a href="https://ploko.nl/en/product/ploko-content-platform/">ploko content platform</a></li><li id="menu-item-31271" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-31271"><a href="https://ploko.nl/en/product/chatbots-website/">chatbots website</a></li><li id="menu-item-31272" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-31272"><a href="https://ploko.nl/en/product/offer-runner/">Offer Runner</a></li></ul> </div> </div> </div>  <div class="ploko-footer__bottom"> <div class="container ploko-footer__bottom-inner"> <p class="ploko-footer__copy"> © 2026 Ploko. Alle rechten voorbehouden. </p> <nav class="ploko-footer__legal" aria-label="Juridisch" data-no-translation-aria-label=""> <a href="https://ploko.nl/en/privacybeleid/" class="ploko-footer__legal-link" data-no-translation="" data-trp-gettext="">Privacy</a> <a href="https://ploko.nl/en/algemene-voorwaarden/" class="ploko-footer__legal-link" data-no-translation="" data-trp-gettext="">Voorwaarden</a> <a href="https://ploko.nl/en/partners/" class="ploko-footer__legal-link" data-no-translation="" data-trp-gettext="">Partners</a> <a href="https://ploko.nl/en/sitemap/" class="ploko-footer__legal-link" data-no-translation="" data-trp-gettext="">Sitemap</a> </nav> </div> </div> </footer><template id="tp-language" data-tp-language="en_GB"></template><script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/en/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/hello-elementor-child/*","/wp-content/themes/hello-elementor/*","/en/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <script id="wpo_min-footer-0-js-extra"> var trp_data = {"trp_custom_ajax_url":"https://ploko.nl/wp-content/plugins/translatepress-multilingual/includes/trp-ajax.php","trp_wp_ajax_url":"https://ploko.nl/wp-admin/admin-ajax.php","trp_language_to_query":"en_GB","trp_original_language":"nl_NL","trp_current_language":"en_GB","trp_skip_selectors":["[data-no-translation]","[data-no-dynamic-translation]","[data-trp-translate-id-innertext]","script","style","head","trp-span","translate-press","[data-trp-translate-id]","[data-trpgettextoriginal]","[data-trp-post-slug]"],"trp_base_selectors":["data-trp-translate-id","data-trpgettextoriginal","data-trp-post-slug"],"trp_attributes_selectors":{"text":{"accessor":"outertext","attribute":false},"block":{"accessor":"innertext","attribute":false},"image_src":{"selector":"img[src]","accessor":"src","attribute":true},"submit":{"selector":"input[type='submit'],input[type='button'], input[type='reset']","accessor":"value","attribute":true},"placeholder":{"selector":"input[placeholder],textarea[placeholder]","accessor":"placeholder","attribute":true},"title":{"selector":"[title]","accessor":"title","attribute":true},"a_href":{"selector":"a[href]","accessor":"href","attribute":true},"button":{"accessor":"outertext","attribute":false},"option":{"accessor":"innertext","attribute":false},"aria_label":{"selector":"[aria-label]","accessor":"aria-label","attribute":true},"video_src":{"selector":"video[src]","accessor":"src","attribute":true},"video_poster":{"selector":"video[poster]","accessor":"poster","attribute":true},"video_source_src":{"selector":"video source[src]","accessor":"src","attribute":true},"audio_src":{"selector":"audio[src]","accessor":"src","attribute":true},"audio_source_src":{"selector":"audio source[src]","accessor":"src","attribute":true},"picture_image_src":{"selector":"picture image[src]","accessor":"src","attribute":true},"picture_source_srcset":{"selector":"picture source[srcset]","accessor":"srcset","attribute":true},"image_alt":{"selector":"img[alt]","accessor":"alt","attribute":true},"meta_desc":{"selector":"meta[name=\"description\"],meta[property=\"og:title\"],meta[property=\"og:description\"],meta[property=\"og:site_name\"],meta[property=\"og:image:alt\"],meta[name=\"twitter:title\"],meta[name=\"twitter:description\"],meta[name=\"twitter:image:alt\"],meta[name=\"DC.Title\"],meta[name=\"DC.Description\"],meta[property=\"article:section\"],meta[property=\"article:tag\"]","accessor":"content","attribute":true},"page_title":{"selector":"title","accessor":"innertext","attribute":false},"meta_desc_img":{"selector":"meta[property=\"og:image\"],meta[property=\"og:image:secure_url\"],meta[name=\"twitter:image\"]","accessor":"content","attribute":true}},"trp_attributes_accessors":["outertext","innertext","src","value","placeholder","title","href","aria-label","poster","srcset","alt","content"],"gettranslationsnonceregular":"78bc8d84b5","showdynamiccontentbeforetranslation":"","skip_strings_from_dynamic_translation":[],"skip_strings_from_dynamic_translation_for_substrings":{"href":["amazon-adsystem","googleads","g.doubleclick"]},"duplicate_detections_allowed":"100","trp_translate_numerals_opt":"no","trp_no_auto_translation_selectors":["[data-no-auto-translation]"]}; //# sourceURL=wpo_min-footer-0-js-extra </script> <script id="wpo_min-footer-0-js" src="https://ploko.nl/wp-content/cache/wpo-minify/1781726497/assets/wpo-minify-footer-trp-dynamic-translator1780412556.min.js"></script> <script id="smush-detector-js-extra"> var smush_detector = {"ajax_url":"https://ploko.nl/wp-admin/admin-ajax.php","nonce":"2b66a82769","is_mobile":"","data_store":{"type":"post-meta","data":{"post_id":31059}},"previous_data_version":"-1","previous_data_hash":"no-data"}; //# sourceURL=smush-detector-js-extra </script> <script id="smush-detector-js" src="https://ploko.nl/wp-content/plugins/wp-smush-pro/app/assets/js/smush-detector.min.js?ver=4.1.0"></script> <script data-wp-strategy="defer" defer id="wpo_min-footer-2-js" src="https://ploko.nl/wp-content/cache/wpo-minify/1781726497/assets/wpo-minify-footer-ploko-breadcrumb1781713204.min.js"></script> <script id="smush-lazy-load-js-before"> var smushLazyLoadOptions = {"autoResizingEnabled":false,"autoResizeOptions":{"precision":5,"skipAutoWidth":true}}; //# sourceURL=smush-lazy-load-js-before </script> <script id="smush-lazy-load-js" src="https://ploko.nl/wp-content/plugins/wp-smush-pro/app/assets/js/smush-lazy-load.min.js?ver=4.1.0"></script> <script src="https://chatbots.website/widget.js?v=4.6" data-agent-id="5b835853-2114-437c-b55e-4b967581c463" defer></script> </body> </html>