Bring back the visitors who left without buying or making contact.
On average, 97% of your website visitors leave without taking any action. Remarketing reaches them again — at the right time, with the right message. Ploko builds and manages remarketing campaigns that actually convert.
- ✓ Reach 97% of visitors who left without taking action
- ✓ Lower CPA than any other Google campaign type
- ✓ Visible on YouTube, Gmail, and 2 million+ websites
- ✓ Dynamic remarketing shows exact products or services
The most profitable way to to get more out of existing traffic.
Remarketing (or retargeting) allows you to show ads to people who have already visited your website but haven't taken any action. They already know you — the barrier to conversion is much lower than for new visitors. This results in the lowest CPA of all Google campaign types.
They already know who you are
A visitor who has viewed your website has already shown interest. They are just not (yet) convinced. Remarketing gives you the opportunity to return at the right moment with a strong message — when they are ready for the next step.
- ✓ Conversion rate 3–5× higher than cold traffic
- ✓ Lowest CPA of all campaign types
- ✓ Reach on YouTube, Gmail, and Display
- ✓ Get more out of your existing SEO & Ads traffic
Show back exactly the right product
For webshops, dynamic remarketing is the most powerful variant: a visitor who has viewed product X automatically sees an advertisement for that specific product — including the current price and image. This increases relevance and drastically lowers the CPA compared to generic banners.
- ✓ Product-specific advertisements after website visit
- ✓ Automatically updated via product feed
- ✓ Targeting kart dropouts with a discount message
- ✓ On average 2–3× higher ROAS vs. generic display
What our customers achieve with remarketing
From pixel installation to optimized remarketing funnel.
Pixel & target audience setup
Google Tag Manager installation, placing remarketing pixel, and creating audience lists: website visitors, page-specific visitors, cart abandoners, and converters (for exclusion).
Campaign & creatives
Campaign structure per target audience segment, responsive display ads in all formats and — for webshops — dynamic remarketing linked to the product feed.
Frequency capping & exclusions
Frequency capping prevents the same person from seeing your ad too often (annoying and costly). Converters are excluded from remarketing so you don't waste budget.
Optimization & scaling
Monthly analysis of audience performance, creative rotation, and bidding strategy optimization. The best-performing segments receive more budget; weaker ones are adjusted or stopped.
The right remarketing strategy for your goal.
Standard Remarketing
Show static and responsive banners to website visitors on the Google Display Network of 2+ million websites. Wide reach, low CPM, ideal for branding and conversion.
Dynamic remarketing
Product-specific ads generated from your feed. Every visitor sees the product or service they viewed — maximum relevance, maximum conversion.
YouTube Remarketing
Video ads for visitors who have previously visited your website. They see your ad before or during YouTube videos — at the moment they are relaxed and receptive.
RLSA (Search Remarketing)
Remarketing Lists for Search Ads: set higher bids on keywords if someone has already visited your site. This way, you win more auctions from warm visitors without extra costs for cold ones.
Customer Match
Upload your customer list (emails) to reach existing customers or prospects again via Google Search, YouTube, and Gmail. Perfect upsell and re-engagement strategy.
Gmail Remarketing
Advertisements that appear in the Promotions tab of Gmail. Reach visitors and customers with a visually rich message directly in their inbox — at a unique moment of attention.
Remarketing is useful for almost every company with website traffic.
webshops
- ✓ Bringing back kart dropouts
- ✓ Dynamic remarketing to product visitors
- ✓ ROAS of 8–12× realistic
B2B Service Providers
- ✓ Support long sales cycle
- ✓ Staying top of mind with decision-makers
- ✓ RLSA for high-intention return visit
Local companies
- ✓ Remarketing visitor pages
- ✓ Reactivate appointment cancellers
- ✓ push seasonal offers
Remarketing that converts — without annoying visitors.
Smart target audience segmentation
We segment by page type, behavior, and purchase intent — no generic "everyone who visited our site" approach. More specific target audiences = lower CPA.
Privacy-compliant setup
Cookie consent, consent mode, and GDPR compliance are a standard part of our remarketing setup. We ensure that your campaigns comply with the GDPR.
Persuasive creatives
Remarketing only works if the advertisement is also convincing. We write the copy and advise on visuals so that the message aligns with the previous reason for the visit.
Integrated with your other campaigns
Remarketing is most powerful as a complement to Search and Shopping. We manage the entire process and ensure that remarketing strengthens the other campaigns — not undermines them.
All about Google Remarketing.
For Standard Remarketing, you need at least 100 active users in your audience list (Google Display Network). For YouTube, at least 1,000. This means roughly 500–2,000 website visitors per month as a starting point. Do you have less traffic? Then remarketing is the perfect reason to first generate more traffic via Search Ads or SEO.
Poorly set up remarketing is annoying — that’s true. A visitor who sees your banner 50 times a day will disengage. Ploko always sets frequency capping (a maximum of 3–5 impressions per day per person), excludes converters, and stops remarketing after a reasonable period (e.g., 30 days). This ensures the message remains relevant and not intrusive.
Yes, provided it is set up correctly. Remarketing requires a cookie banner with explicit consent for marketing cookies and a privacy statement that mentions you use advertising cookies. We implement Google Consent Mode v2 so that you also collect data from users who do not give consent (via modeling) — fully GDPR compliant.
Remarketing has the lowest average CPA of all Google campaign types. Our clients pay an average of €7–€15 per conversion on remarketing, whereas Cold Search Ads cost an average of €20–€40 per conversion. The exact amount depends on your industry, conversion goal (call vs. purchase), and competitive position.
Transparent pricing for remarketing management.
No start-up costs - No long-term contract - Cancellable month-to-month
Ad spend up to €1,500/month
Starter
- ✓ Search campaigns (1–2)
- ✓ keyword strategy
- ✓ RSA ad variants
- ✓ Exclusion words
- ✓ Bidding strategy optimization
- ✓ Basic conversion tracking (GA4)
- ✓ Free Ads audit on startup
- ✓ Quarterly strategy meeting
- – Shopping / Performance Max
- – remarketing
- – Server-side tracking
Ad spend up to €5,000/month
Growth
- ✓ Search + Display campaigns (3–5)
- ✓ keyword strategy
- ✓ RSA ad variants
- ✓ Exclusion words
- ✓ Target CPA/ROAS bidding strategy
- ✓ Remarketing (RLSA)
- ✓ Extensive GA4 + GTM tracking
- ✓ A/B testing advertisements
- ✓ Free Ads audit on startup
- ✓ Monthly strategy meeting
Ad spend up to €15,000/month
Pro
- ✓ Search + Shopping + Performance Max
- ✓ Unlimited campaigns
- ✓ keyword strategy
- ✓ RSA ad variants
- ✓ Target CPA/ROAS bidding strategy
- ✓ Remarketing + dynamic ads
- ✓ Server-side conversion tracking
- ✓ A/B testing advertisements + LPs
- ✓ Free Ads audit on startup
- ✓ Bi-weekly strategy meeting + dashboard
Request a free remarketing analysis.
Do you want to know how many of your website visitors you are currently letting go? We analyze your traffic for free and provide insight into the remarketing potential.
- Free traffic analysis: how many visitors leave without taking action?
- Estimate remarketing potential based on your traffic.
- Advice on the right remarketing type for your situation.
- Response to your request within 1 working day.
Stop throwing away visitors
who were already interested.
Request a free remarketing analysis. We show you how much potential lies in your existing traffic — with no obligation.